Archive for July, 2007
Learn From Spaghetti Sauce
In this witty monologue, Malcolm Gladwell follows the career of a food industry consultant who uncovered a key secret to what eaters like. Running huge focus groups to find customers’ truest tastes, Gladwell’s hero draws a radical conclusion, an epiphany that has defined food marketing ever since. About Malcolm Gladwell: Malcolm Gladwell specializes in surprises [...]
How Stats Fool Juries
Oxford mathematician Peter Donnelly explores the common mistakes we make in interpreting statistics, and the devastating impact these errors can have on the outcome of criminal trials. Statistical uncertainty and randomness, he says, confound many of our assumptions about the world. He shares the case of a British woman wrongly convicted of murdering her two [...]
