Archive for July, 2010

The Art of Choosing

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. Tags: decisions, Design, Inspiring, Sheena Iyengar, Social

Design, Inspiring, Social

A headset that reads your brainwaves

Tan Le’s astonishing new computer interface reads its user’s brainwaves, making it possible to control virtual objects, and even physical electronics, with mere thoughts (and a little concentration). She demos the headset, and talks about its far-reaching applications. Tags: Brain, computer, Design, Innovation, Virtual

Design, Innovation