Competing on Analytics

What do market leaders such as Netflix, Capital One and the New England Patriots football team have in common? They use analytics to out-think and out-execute the . At a time when many companies offer similar products and use comparable technology, many of the previous bases for are no longer viable. What remains are execution and smart decision making powered by analytical insight. By competing on analytics, companies can win in the rapidly evolving global market.

More and more organizations have discovered the power of analytics to out-think and out-execute the . In this video, Jeanne G. Harris, executive senior research fellow and director of research at the Accenture Institute for High Performance Business, explains how top firms are basing their strategies on analytics.

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