How to be a social provocateur
As per Josh Bernoff, “Companies are like organisms with immune systems. If you’re a change agent, you’re the antigen. Your company wants to reject you, and it’s got lots of systems to block that – accounting systems, legal systems, management hierarchies, policies and procedures. Social applications and their champions run afoul of this all the time. Why? Because the people in your social applications – your customers and prospects – are out of control. Who knows what they might say or do?” Josh gives some great tips on “How to be a social provocateur and still succeed within a company.”
http://video.google.com/videoplay?docid=11595290171423794
About Josh Bernoff:
Josh Bernoff, a vice president and principal analyst at Forrester Research, has risen in thirteen years to become one of America’s most frequently quoted research analysts. Josh’s analysis, which aims at a deeper understanding of people and how they use technology, has been cited by sources from The Wall St. Journal to “60 Minutes.”
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