Learn From Spaghetti Sauce
In this witty monologue, Malcolm Gladwell follows the career of a food industry consultant who uncovered a key secret to what eaters like. Running huge focus groups to find customers’ truest tastes, Gladwell’s hero draws a radical conclusion, an epiphany that has defined food marketing ever since.
http://video.google.com/videoplay?docid=5900517168038776932
About Malcolm Gladwell:
Malcolm Gladwell specializes in surprises — counterintuitive truths discovered by clever researchers, obscure historians, and ordinary people observing the world. In his first year as a staff writer at the “New Yorker in 1996, he captivated readers with an article titled “The Tipping Point,” which grappled with a mysterious sudden drop in New York City crime, by applying the principles of epidemiology to policing. “The Tipping Point” ultimately became a book and has remained on the New York Times best-seller lists for years.
Meanwhile, Gladwell has gone on to explore similar mismatches — mammography and fighter jets (it’s all about seeing), pit bulls and racial profiling, Wayne Gretsky and Yo-Yo Ma — writing cross-disciplinary articles that illuminate hidden facts about group behavior, business and individual selves. Gladwell began 2007 with a controversial look at the Enron case, distinct from all the reportage that’s come before.
Tags: Bestseller, Business, Food Industry Consultant, Food Marketing, Gladwell Malcolm, Group Behavior, Innovation, Malcolm Gladwell, Marketing, Racial Profiling, Selling, Spaghetti Sauce, Tipping Point, Wayne GretskyRelated posts
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
