Life at 30,000 feet

When was at school, his headmaster predicted he would wind up either a millionaire or in jail. Since then, he’s done both. He talks about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences, from ’s line of spacecraft to the failure of the condom. He also reveals some of his (very surprising) motivations.

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He’s ballooned across the Atlantic, floated down the Thames with the Sex Pistols, and been knighted by the Queen. His megabrand, Virgin, is home to more than 250 companies, from gyms, gambling houses and bridal boutiques to fleets of planes, trains and limousines. The man even owns his own island.

And now is moving onward and upward into space (tourism): Galactic’s Philippe Starck-designed, Burt Rutan-engineered spacecraft are slated to start carrying passengers into the thermosphere in 2009, at $200,000 a ticket.

Branson also has a philanthropic streak. He’s pledged the next 10 years of profits from his transportation empire (an amount expected to reach $3 billion) to the development of renewable alternatives to carbon fuels. And then there’s his Virgin Earth Challenge, which offers a $25 million prize to the first person to come up with an economically viable solution to the greenhouse gas problem.

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