Music Intelligence
Mike McCready’s company, Platinum Blue, uses computers to analyze the mathematical patterns in songs. McCready and Malcolm Gladwell discuss how this technology can help the music business identify potential hits, and what Gladwell should listen to next.
http://video.google.com/videoplay?docid=3552612307078287624
About Mike McCready:
Mike McCready is an entrepreneur and executive in the international music industry and has been referred to as the founder of the field of Music Intelligence. Mike grew up in both Ord and Broken Bow, Nebraska and now lives in Manhattan and Barcelona. He currently serves as CEO of Platinum Blue Music Intelligence a company he co-founded with another leader in the music intelligence field, Tracie Reed.
Platinum Blue uses technology to analyze the underlying mathematical properties of music in order to generate insightful music recommendations and to help create and market hit songs for major music labels and top producers. Before co-founding Platinum Blue he co-founded and served as CEO at Polyphonic HMI from November 2001 to December 2005.
He has recently joined the advisory board of an exciting company in Dallas, Texas called Dremāk. The company is installing mini-recording and audition studios in shopping malls and commercial centers which will allow budding artists to record demos, audition for opportunities in Hollywood or Broadway without having to travel or just have a professional record of their work.
About Malcolm Gladwell:
Malcolm Gladwell specializes in surprises — counterintuitive truths discovered by clever researchers, obscure historians, and ordinary people observing the world. In his first year as a staff writer at the “New Yorker in 1996, he captivated readers with an article titled “The Tipping Point,” which grappled with a mysterious sudden drop in New York City crime, by applying the principles of epidemiology to policing. “The Tipping Point” ultimately became a book and has remained on the New York Times best-seller lists for years.
Meanwhile, Gladwell has gone on to explore similar mismatches — mammography and fighter jets (it’s all about seeing), pit bulls and racial profiling, Wayne Gretsky and Yo-Yo Ma — writing cross-disciplinary articles that illuminate hidden facts about group behavior, business and individual selves. Gladwell began 2007 with a controversial look at the Enron case, distinct from all the reportage that’s come before.
Tags: Bestseller, Blue Music, Business, Intelligence, Intelligence Field, International Music Industry, Malcolm Gladwell, Mathematical Patterns, Mathematical Properties, Mike Mccready, Music Labels, Music Recommendations, Professional Record, Technology, Technology, Tipping, Top Producers, Tracie Reed, Wayne GretskyRelated posts
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