Our Cell Phones, Ourselves
Nokia researcher Jan Chipchase’s investigation into the ways we interact with technology has led him from the villages of Uganda to the insides of our pockets. Along the way, he’s made some unexpected discoveries: about the novel ways illiterate people interface with their cellphones, or the role the cellphone can sometimes play in commerce, or the deep emotional bonds we all seem to share with our phones. And watch for his surefire trick to keep you from misplacing your keys.
http://video.google.com/videoplay?docid=-4147423822179260717
About Jan Chipcase:
Jan Chipcase can guess what’s inside your bag and knows all about the secret contents of your refrigerator. It isn’t a second sight or a carnival trick; he knows about the ways we think and act because he’s spent years studying our behavioral patterns. He’s traveled from country to country to learn everything he can about what makes us tick, from our relationship to our phones (hint: it’s deep, and it’s real) to where we stow our keys each night.
Jan’s discoveries and insights help inspire the development of the next generations of phones and services at Nokia. As he puts it, if he does his job right, you should be seeing the results of his research hitting the streets and airwaves within the next 3 to 15 years.
Tags: Behavior, Business, Design, Emotional Bonds, Generations, Illiterate People, Insights, Nokia, Pockets, Refrigerator, Relationship, Second Sight, Technology, Telecom, Uganda, Unexpected DiscoveriesRelated posts
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
