InfoCompanions » 50 Million http://www.infocompanions.com Brain spasms of an enthusiast who loves to live at the intersection of business, innovation, process and technology Sun, 26 Sep 2010 16:37:28 +0000 en hourly 1 http://wordpress.org/?v=3.3 Toys that blend Beauty and Magic http://www.infocompanions.com/toys-that-blend-beauty-and-magic/ http://www.infocompanions.com/toys-that-blend-beauty-and-magic/#comments Fri, 09 Jan 2009 14:00:40 +0000 Himanshu Sharma http://www.infocompanions.com/?p=328 Remember Pleo, the animatronic dinosaur toy designed to emulate the appearance and behavior of a week-old baby Camarasaurus. The creator, Chung is a very funny man, who interestingly is also the co-creator of the Furby. In this video, Caleb walks us through the intimate design routine and countless hours that went into conceptualizing, building and perfecting both and Pleo. He tells us the philosophy is to blend art and science, “beauty and magic”… and wrap the whole package in a thick layer of business logic. We see his philosophy in all his “life-like creations” from , which sold over 50 million units worldwide, generating over $1.2 billion in sales, to Pleo.

Look out for instances in this video where Chung quickly walks through toy successes and failures in the past. I think it requires a great sense of humor and self confidence to be able to discuss your past failures. On a related note, check out this cool blog post- “You Must Fail – Six lessons from Michael Jordon”

Click here to view the embedded video.

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