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	<title>InfoCompanions &#187; Evolution Works</title>
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	<description>Brain spasms of an enthusiast who loves to live at the intersection of business, innovation, process and technology</description>
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		<title>Spore</title>
		<link>http://www.infocompanions.com/spore/</link>
		<comments>http://www.infocompanions.com/spore/#comments</comments>
		<pubDate>Sun, 04 Nov 2007 07:00:00 +0000</pubDate>
		<dc:creator>Himanshu Sharma</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computer Gaming]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Electronic]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Evolution Works]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[Game Makers]]></category>
		<category><![CDATA[Game Simcity]]></category>
		<category><![CDATA[Gameplay]]></category>
		<category><![CDATA[God Game]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[Invention]]></category>
		<category><![CDATA[John Seabrook]]></category>
		<category><![CDATA[Maxis]]></category>
		<category><![CDATA[Multiplatform]]></category>
		<category><![CDATA[organism]]></category>
		<category><![CDATA[Pedagogy]]></category>
		<category><![CDATA[simcity]]></category>
		<category><![CDATA[Sims]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[Theory Of Natural Selection]]></category>
		<category><![CDATA[Urban Worlds]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Virtuoso]]></category>
		<category><![CDATA[Wright]]></category>

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		<description><![CDATA[Spore is a multiplatform &#8220;God game&#8221; under development by Maxis and designed by Will Wright that allows a player to control the evolution of a species from its existence as a multicellular organism to a spacefaring sapient creature. The game has drawn wide attention for its promise to simulate this development of a species through [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Spore is a multiplatform &#8220;God game&#8221; under development by <a href="http://www.infocompanions.com/tag/maxis/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Maxis">Maxis</a> and designed by Will <a href="http://www.infocompanions.com/tag/wright/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Wright">Wright</a> that allows a player to control the evolution of a species from its existence as a multicellular organism to a spacefaring sapient creature. The game has drawn wide attention for its promise to simulate this development of a species through open-ended gameplay using procedural generation.</p>
<p style="text-align: justify;">The game draws on the theory of natural selection. It seeks to replicate algorithmically the conditions by which evolution works, and render the process as a game. Conceptually, Spore is radical: at a time when most game makers are offering ever more dazzling graphics and scenarios and stories, Wright and his backer, <a href="http://www.infocompanions.com/tag/electronic/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Electronic">Electronic</a> Arts, are betting that players want to create the environments and stories themselves—that what players really like about games is exploring what Wright calls “possibility space.”</p>
<p style="text-align: justify;"><p><a href="http://www.infocompanions.com/spore/"><em>Click here to view the embedded video.</em></a></p> </p>
<p style="text-align: justify;"><strong>About Will Wright:<br />
</strong>A technical virtuoso with boundless imagination, Will Wright has created a style of computer gaming unlike any that came before, emphasizing learning more than losing, invention more than <a href="http://www.infocompanions.com/tag/sport/" class="st_tag internal_tag" rel="tag" title="Posts tagged with sport">sport</a>. With his hit game <a href="http://simcity.ea.com/" target="_blank">SimCity</a>, he spurred players to make predictions, take risks, and sometimes fail miserably, as they built their own virtual urban worlds. With his follow-up hit, <a href="http://thesims.ea.com/" target="_blank">The Sims</a>, he encouraged the same <a href="http://www.infocompanions.com/tag/creativity/" class="st_tag internal_tag" rel="tag" title="Posts tagged with creativity">creativity</a> toward building a household, all the while preserving the addictive fun of ordinary video games.
</p>
<p style="text-align: justify;" align="justify&quot;">Wright’s genius is for presenting vital abstract principles &#8212; like evolution, differences of scale, and environmental dynamics &#8212; through a highly personalized, humorous kind of play. Users invest themselves passionately in characters they create (with Wright’s mind-boggling CG tools), and then watch them encounter fundamentals of life and nature.</p>
<p style="text-align: justify;">If it all sounds suspiciously educational, well, it just might be &#8230; Wright has created not just an irresistible form of entertainment, but an ingenious, original pedagogy.</p>
<p style="text-align: justify;"><strong>About <a href="http://www.infocompanions.com/tag/john-seabrook/" class="st_tag internal_tag" rel="tag" title="Posts tagged with John Seabrook">John Seabrook</a>:<br />
</strong>John Seabrook has been a staff writer at <a href="http://www.newyorker.com/" target="_blank">The New Yorker</a> since 1993. He is the author of <a href="http://www.amazon.com/Deeper-My-Two-Year-Odyssey-Cyberspace/dp/customer-reviews/0684801752" target="_blank">Deeper: My Two-Year Odyssey in Cyberspace</a> and <a href="http://www.amazon.com/Nobrow-Culture-Marketing/dp/0375704515" target="_blank">Nobrow: The Culture of Marketing the Marketing of Culture</a>. His work has also appeared in <a href="http://www.harpers.org/" target="_blank">Harper&#8217;s</a>, <a href="http://www.thenation.com/" target="_blank">The Nation</a>, <a href="http://www.vanityfair.com/" target="_blank">Vanity Fair</a>, <a href="http://www.vogue.com/" target="_blank">Vogue</a>, <a href="http://www.travelandleisure.com/" target="_blank">Travel + Leisure</a>, and <a href="http://www.villagevoice.com/" target="_blank">The Village Voice</a>. He has taught narrative nonfiction writing at <a href="http://www.princeton.edu/" target="_blank">Princeton University</a> and lives in New York City.</p>
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