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	<title>InfoCompanions &#187; Game Makers</title>
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	<description>Brain spasms of an enthusiast who loves to live at the intersection of business, innovation, process and technology</description>
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		<title>Spore</title>
		<link>http://www.infocompanions.com/spore/</link>
		<comments>http://www.infocompanions.com/spore/#comments</comments>
		<pubDate>Sun, 04 Nov 2007 07:00:00 +0000</pubDate>
		<dc:creator>Himanshu Sharma</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computer Gaming]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Electronic]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Evolution Works]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[Game Makers]]></category>
		<category><![CDATA[Game Simcity]]></category>
		<category><![CDATA[Gameplay]]></category>
		<category><![CDATA[God Game]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[Invention]]></category>
		<category><![CDATA[John Seabrook]]></category>
		<category><![CDATA[Maxis]]></category>
		<category><![CDATA[Multiplatform]]></category>
		<category><![CDATA[organism]]></category>
		<category><![CDATA[Pedagogy]]></category>
		<category><![CDATA[simcity]]></category>
		<category><![CDATA[Sims]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[Theory Of Natural Selection]]></category>
		<category><![CDATA[Urban Worlds]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Virtuoso]]></category>
		<category><![CDATA[Wright]]></category>

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		<description><![CDATA[Spore is a multiplatform &#8220;God game&#8221; under development by Maxis and designed by Will Wright that allows a player to control the evolution of a species from its existence as a multicellular organism to a spacefaring sapient creature. The game has drawn wide attention for its promise to simulate this development of a species through [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Spore is a multiplatform &#8220;God game&#8221; under development by <a href="http://www.infocompanions.com/tag/maxis/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Maxis">Maxis</a> and designed by Will Wright that allows a player to control the evolution of a species from its existence as a multicellular <a href="http://www.infocompanions.com/tag/organism/" class="st_tag internal_tag" rel="tag" title="Posts tagged with organism">organism</a> to a spacefaring sapient creature. The game has drawn wide attention for its promise to simulate this development of a species through open-ended gameplay using procedural generation.</p>
<p style="text-align: justify;">The game draws on the theory of natural selection. It seeks to replicate algorithmically the conditions by which evolution works, and render the process as a game. Conceptually, Spore is radical: at a time when most game makers are offering ever more dazzling graphics and scenarios and stories, Wright and his backer, Electronic Arts, are betting that players want to create the environments and stories themselves—that what players really like about games is exploring what Wright calls “possibility space.”</p>
<p style="text-align: justify;"><p><a href="http://www.infocompanions.com/spore/"><em>Click here to view the embedded video.</em></a></p> </p>
<p style="text-align: justify;"><strong>About Will Wright:<br />
</strong>A technical virtuoso with boundless imagination, Will Wright has created a style of computer gaming unlike any that came before, emphasizing learning more than losing, invention more than sport. With his hit game <a href="http://simcity.ea.com/" target="_blank">SimCity</a>, he spurred players to make predictions, take risks, and sometimes fail miserably, as they built their own virtual urban worlds. With his follow-up hit, <a href="http://thesims.ea.com/" target="_blank">The Sims</a>, he encouraged the same creativity toward building a household, all the while preserving the addictive fun of ordinary <a href="http://www.infocompanions.com/tag/video/" class="st_tag internal_tag" rel="tag" title="Posts tagged with video">video</a> games.
</p>
<p style="text-align: justify;" align="justify&quot;">Wright’s genius is for presenting vital abstract principles &#8212; like evolution, differences of scale, and environmental dynamics &#8212; through a highly personalized, humorous kind of play. Users invest themselves passionately in characters they create (with Wright’s mind-boggling CG tools), and then watch them encounter fundamentals of life and nature.</p>
<p style="text-align: justify;">If it all sounds suspiciously educational, well, it just might be &#8230; Wright has created not just an irresistible form of entertainment, but an ingenious, original pedagogy.</p>
<p style="text-align: justify;"><strong>About <a href="http://www.infocompanions.com/tag/john-seabrook/" class="st_tag internal_tag" rel="tag" title="Posts tagged with John Seabrook">John Seabrook</a>:<br />
</strong>John Seabrook has been a staff writer at <a href="http://www.newyorker.com/" target="_blank">The New Yorker</a> since 1993. He is the author of <a href="http://www.amazon.com/Deeper-My-Two-Year-Odyssey-Cyberspace/dp/customer-reviews/0684801752" target="_blank">Deeper: My Two-Year Odyssey in Cyberspace</a> and <a href="http://www.amazon.com/Nobrow-Culture-Marketing/dp/0375704515" target="_blank">Nobrow: The Culture of Marketing the Marketing of Culture</a>. His work has also appeared in <a href="http://www.harpers.org/" target="_blank">Harper&#8217;s</a>, <a href="http://www.thenation.com/" target="_blank">The Nation</a>, <a href="http://www.vanityfair.com/" target="_blank">Vanity Fair</a>, <a href="http://www.vogue.com/" target="_blank">Vogue</a>, <a href="http://www.travelandleisure.com/" target="_blank">Travel + Leisure</a>, and <a href="http://www.villagevoice.com/" target="_blank">The Village Voice</a>. He has taught narrative nonfiction writing at <a href="http://www.princeton.edu/" target="_blank">Princeton University</a> and lives in New York City.</p>
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