Surrendipity & Innovation
Billions and billions of dollars have been spent in the pursuit of new drugs but vanishingly few useful drugs are actually being developed. Dr. Safi Bahcall, the president and C.E.O. of the biotechnology company Synta Pharmaceuticals, talks with Malcolm Gladwell about how mistakes lead to great scientific discoveries and how big drug companies hamper innovation. [...]
Music Intelligence
Mike McCready’s company, Platinum Blue, uses computers to analyze the mathematical patterns in songs. McCready and Malcolm Gladwell discuss how this technology can help the music business identify potential hits, and what Gladwell should listen to next. About Mike McCready: Mike McCready is an entrepreneur and executive in the international music industry and has been [...]
Learn From Spaghetti Sauce
In this witty monologue, Malcolm Gladwell follows the career of a food industry consultant who uncovered a key secret to what eaters like. Running huge focus groups to find customers’ truest tastes, Gladwell’s hero draws a radical conclusion, an epiphany that has defined food marketing ever since. About Malcolm Gladwell: Malcolm Gladwell specializes in surprises [...]
