InfoCompanions » Mary Kuntz http://www.infocompanions.com Brain spasms of an enthusiast who loves to live at the intersection of business, innovation, process and technology Sun, 26 Sep 2010 16:37:28 +0000 en hourly 1 http://wordpress.org/?v=3.3 Sliced Bread-Marketing Delights http://www.infocompanions.com/sliced-bread-marketing-delights/ http://www.infocompanions.com/sliced-bread-marketing-delights/#comments Sun, 10 Jun 2007 07:00:00 +0000 Himanshu Sharma http://www.infocompanions.net/?p=37 In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. guru spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.

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About Seth Godin:
“Seth Godin may be the ultimate entrepreneur for the Information Age,” wrote in Week nearly a decade ago. “Instead of widgets or car parts, he specializes in ideas — usually, but not always, his own.” In fact, he’s as focused on spreading ideas as he is on the ideas themselves.

After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and (which was distributed in a milk carton). In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them.

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