The 5 Competitive Forces That Shape Strategy

A healthy industry structure should be as much a competitive concern to strategists as their company’s own position. Defending against the competitive forces and shaping them in a company’s favor are crucial to strategy. Tom Stewart talks to Michael E. Porter about the 5 forces that can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack.

http://video.google.com/videoplay?docid=-3622777584951707420

About Michael E. Porter:
Professor Michael E. Porter is the Lawrence , based at Harvard Business School. A University professorship is the highest that can be awarded to a Harvard faculty member. In 2001, Harvard Business School and Harvard University jointly created the Institute for Strategy and Competitiveness, dedicated to furthering Professor Porter’s work.

He is a leading authority on , the and economic development of nations, states, and regions, and the application of competitive principles to social problems such as health care, the environment, and . He is generally recognized as the father of the modern strategy field, as has been identified in a variety of rankings and surveys as the world’s most influential thinker on management and competitiveness.

Read more about Michael E. Porter

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