The Power of Unreasonable People: How Social Entrepreneurs Cause Change
Renowned playwright George Bernard Shaw once said “The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” By this definition, some of today’s entrepreneurs are decidedly unreasonable–and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. John Elkington talks about how the most successful social entrepreneurs are unreasonable, but their emotional, highly ambitious nature drives them to solve some of the world’s most pressing problems.
http://video.google.com/videoplay?docid=6601825708028297707
About John Elkington:
Co-founder of SustainAbility in 1987 (Chair from 1995 -2005), and Founding Partner & Director of Volans Ventures, John Elkington is a world authority on corporate responsibility and sustainable development. In 2004, BusinessWeek described him as “a dean of the corporate responsibility movement for three decades.” Established in 1987, SustainAbility advises clients on the risks and opportunities associated with corporate responsibility and sustainable development. Working at the interface between market forces and societal expectations, SustainAbility seeks solutions to social and environmental challenges that deliver long term value. With offices in London, Zurich, New York and Washington, DC and team members representing more than ten nationalities, SustainAbility works with leading companies, NGOs and influencers around the world. Clients include ABN Amro, BP, Coca-Cola, Ford, Microsoft, Nestlé, Nike, Norwich Union, Shell, Swiss Re, Unilever and Wal-Mart. A global network of experts and partners helps SustainAbility to track emerging agendas, evaluate the market implications and engage business and its main stakeholders worldwide.
Read more about John Elkington
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