Toys that blend Beauty and Magic
Remember Pleo, the animatronic dinosaur toy designed to emulate the appearance and behavior of a week-old baby Camarasaurus. The creator, Caleb Chung is a very funny man, who interestingly is also the co-creator of the Furby. In this video, Caleb walks us through the intimate design routine and countless hours that went into conceptualizing, building and perfecting both Furby and Pleo. He tells us the philosophy is to blend art and science, “beauty and magic”… and wrap the whole package in a thick layer of business logic. We see his philosophy in all his “life-like creations” from Furby, which sold over 50 million units worldwide, generating over $1.2 billion in sales, to Pleo.
Look out for instances in this video where Chung quickly walks through toy successes and failures in the past. I think it requires a great sense of humor and self confidence to be able to discuss your past failures. On a related note, check out this cool blog post- “You Must Fail – Six lessons from Michael Jordon”
http://video.google.com/videoplay?docid=1799876063870442684 Tags: 50 Million, Appearance, Array, Art And Science, Art Magic, Business Logic, Caleb, Countless Hours, Design, Dinosaur Toy, Featured, Funny Man, Furby, Googlevideo, Innovation, Instances, Magic, Michael Jordon, Old Baby, Philosophy, Self Confidence, Sense Of Humor, Successes And Failures, Thick Layer, ToysRelated posts
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